| Name of the Course | Outcomes |
| Foundations of Digital Marketing and E-commerce | Define the fields of digital marketing and e-commerce Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist Explain the concept of a marketing funnel Understand the elements and goals of a digital marketing and e-commerce strategy
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| Attract and Engage Customers with Digital Marketing | Recognize strategies to build brand awareness among potential customers Explain the purpose of SEO (search engine optimization) and essential SEO terms Optimize website content for SEO Understand search engine marketing (SEM) and how it benefits businesses
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| From Likes to Leads: Interact with Customers Online | Define social media marketing and describe its purpose Identify core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, advertising Define the goals of a social media campaign Write, design, and repurpose engaging content for social media
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| Think Outside the Inbox: Email Marketing | Understand how email marketing fits into a digital marketing strategy Write effective email copy, subject lines, and preview text Test, execute, and optimize an email marketing campaign Measure and analyze email campaign results
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| Assess for Success: Marketing Analytics and Measurement | Define media planning and strategies Describe what defines a successful marketing campaign Evaluate metrics against performance goals and make adjustments to a marketing budget or strategy Create presentations and reports to update stakeholders on the progress or success of a marketing campaign and important insights
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| Make the Sale: Build, Launch, and Manage E-commerce Stores | Understand essential e-commerce strategies and practices Explain what e-commerce stores and platforms are and how they work Create an engaging customer experience online using best practices Set up a mock e-commerce store using Shopify
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| Satisfaction Guaranteed: Develop Customer Loyalty Online | Identify common strategies for building customer loyalty in e-commerce Successfully manage client relationships and measure satisfaction Find, apply for, and prepare for interviews and jobs Put together a portfolio and/or resume to present to employers
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